International Master Week

A key component of international employer branding: During International Master Week 2020 at the University of Applied Sciences BFI Vienna, a group of Master students from all over the world came together to work on a business case provided by the Rail Cargo Group.

From 10th to 14th February, 28 students from seven countries who major in Logistics were invited to the University of Applied Sciences BFI Vienna (FH des BFI Wien) to work on a business case about the "Belt and Road" initiative (The Silk Road). The students were given the task of setting up a start-up company to transport goods from Vienna to Xi'an in China. The students got into small groups to examine various aspects such as "market environment and organisational structure", "competitors", "finance" and "strategic partnerships". They were supervised by lecturers from the University of Applied Sciences BFI Vienna along with an interdisciplinary Rail Cargo Group project team.

The cooperation between RCG and the University of Applied Sciences BFI

"Our students receive a cutting-edge international education, which includes close cooperation with global corporate partners who also recognize the need to test and to nurture up-and-coming young professionals. The International Master Week is a unique opportunity for international students to benefit from this know-how. We have a long-standing partnership with the Rail Cargo Group, so, on top of many other successful projects, we are delighted to be also working together on International Master Week 2020", says Andreas Breinbauer, Rector of the University of Applied Sciences BFI Vienna, about this cooperation.

RCG board member Thomas Kargl affirms how valuable this initiative is: "Long-standing cooperation at career fairs and many projects, as well as a belief in the competitive factor "lifelong learning" are what connect the University of Applied Sciences BFI Vienna and the Rail Cargo Group. We have already been able to attract talented graduates from the University of Applied Sciences BFI Vienna and this is a real benefit for our company. This cooperation regularly brings us into contact with future logistics experts and the dedicated decision-makers of tomorrow. This means our employer branding measures can secure our talent pipeline in the long term – the "International Master Week" plays a key role in this".