German Brand Award for Wagon Branding

ÖBB Rail Cargo Group (RCG) receives the German Brand Award 2025 for its distinctive wagon branding – honoured with the Winner Label in the category Excellent Brands – Logistics & Infrastructure. The award is presented annually by the German Design Council to companies and individuals who set new standards in the world of brand management.

Visible brand presence on rails

The largest and most mobile advertising space in rail freight: trains and freight wagons. This was the inspiration behind the wagon branding concept, launched in 2021. Today, numerous freight wagons and trains feature the characteristic pixel design – a visual concept that integrates seamlessly into its surroundings while creating strong contrasts in natural landscapes.

Design with function

The wagon branding reflects both the flexibility of rail freight and the diversity of its applications. Harmonised colours and soft gradients create depth and enhance visual impact – especially from a distance. The colour layout follows the material edges of the wagons, highlighting their construction.

Modular design concept

The branding is flexibly applicable and can be combined with partner and customer logos. It is used not only on trains, but also at trade fairs, events and in corporate communications – as a consistent design element for a unified brand presence.

26.06.2025