DPOK Award: Bronze for the RCG

The ÖBB Rail Cargo Group (RCG) won the German Online Communication Award (DPOK) for its well-thought-out social media presence on LinkedIn.

With its social media activities, RCG seeks to make the world of logistics vivid and tangible, greatly reducing its complexity while making followers smile. The claim consists of making the rail system more accessible - for customers as well as for non-railway users. For this strategy, which dispels the old preconception that rail freight transport is heavy and ponderous, the RCG won Bronze in the Traffic, Transport & Logistics industry category in the German Online Communication Award.

Every year, the German Online Communication Award recognises the outstanding achievements of organisations and companies in the field of digital communication. The award is organised by KOM magazine and Quadriga, and the ceremony was held in Berlin.